Although you may be convinced of the importance of your website’s performance, there may be others who will need some convincing. For them, optimizing a website may seem to be something ‘nice to have,’ but not something worth spending additional time or resources on. In these cases, how do you make the case that improving you site’s performance is not just an expense, but an actual investment that will help the company’s bottom line?
In situations like these, having some case studies to point to can be quite valuable. If other reputable companies have experienced significant benefits—either monetarily or in other key metrics—from paying attention to performance, then it’s easier to make the case that your organization should too.